During my work at Diageo, I used to pay a lot of attention to various ads on the alcohol subject: I knew all the creative ads, ideas. I love advertising: people tend to switch the channels when ads start, I usually do vice versa. But once the commercial block is over, I push the switch button.
My new position at IDS Borjomi made me pay a lot of attention to ads in mineral water category. Here are some of them, which I really liked: